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At VineMarket.com, you'll find natural and organic groceries for the whole family. We make it easy to shop thousands of products from wholesome snacks and desserts to baking staples, beverages, and more—each reviewed to ensure it meets the Vine Market Standard.

Here's what you'll love:

  • Fast, Free Shipping at $49

    Spend $49 or more on your order and we'll ship it to you free—in 2 days or faster.

  • The Vine Market Standard

    We carefully curate our selection by researching the most reputable brands and establishing close relationships with manufacturers—stocking only the best in natural and organic, as well as products we believe can help you reduce your environmental impact.

  • Easy Shopping Filters

    To help you make important shopping choices easily, we have clearly identified products that are free of certain major allergens or made with ingredients you prefer, based on information provided by manufacturers.

  • Easy Returns

    If you're not happy with an item, we'll take it back, at no charge to you, for up to a year from your purchase.

  • Award-winning Customer Care

    Our customer care team is standing by 24/7 to keep you smiling.

With a simplified shopping experience and a huge selection of truly good goods at your fingertips, it's never been easier to live naturally.

Our History

In 2005, best friends Marc Lore and Vinit Bharara started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin). Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys, books, and games; Casa.com for decor & home products; VineMarket.com for natural and organic groceries; AfterSchool.com for kids' sports and activities; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time. In 2006, Quidsi had two employees. Today, it has more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

About Quidsi

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), VineMarket.com (natural and organic groceries), AfterSchool.com (kids' sports/activity gear), and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $49+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.