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The Vine Market Standard

We know that when it comes to food, you don't stock your shelves with just anything. We aim to maintain the same high standard of quality for the items we carry on our site. We carefully curate our selection by researching the most reputable brands and establishing close relationships with manufacturers – stocking only the best in natural, organic, as well as products we believe can help you reduce your environmental impact. We do this according to a set of guidelines that we call the Vine Market Standard. Here's how it works:

All products must meet our Natural or Organic standards, or help you reduce your impact on the environment.

Before we carry any product intended to be consumed, used on the body, or used to clean your house, we review the description and other information provided by the manufacturer to determine that it meets our natural and organic standards.

  1. What does it mean to be Natural?
    • Grocery Products & Natural Supplements: These products are made primarily of natural ingredients with minimal processing. Natural ingredients are extracted directly from plants or animals-not produced synthetically. In addition, these products do not contain any substances on our Banned Ingredients List.
    • Personal Care, Beauty, Cleaning & Baby Care Products: These products are made of primarily plant-based, naturally-derived, and non-petroleum ingredients; pure essential oils; and naturally-derived preservatives. They do not contain any substances on our Banned Ingredients List.
  2. What does it mean to be Organic?
    • These products are certified USDA Organic or made with at least 95% organic ingredients or materials. This means that they are produced without synthetic pesticides and fertilizers, antibiotics, hormones, genetically modified organisms, or radiation.
  3. What do we mean by helping you reduce your environmental impact?
    • These are products that, we believe, can help you reduce your impact on the environment (compared to products that don’t meet our standard). These products meet at least one of our definitions for biodegradable, made mostly of sustainable materials, reusable, energy efficient, or designed to remove toxins. See our Glossary for more details.

All products can be navigated and filtered according to Special Diets.

We are committed to providing an easy-to-shop selection of wholesome options for those with special dietary needs - such as food allergies, digestive sensitivities, and ethical reservations. See our Special Diets section for complete definitions, as well as important safety information. [Note: These Special Diet labels are intended as a shopping aid only. Please always review product labels before consumption.]

We give you the product information you need.

On every product page, you'll find additional info about our products provided by the companies behind them, so you can easily learn more about the issues that matter to you. Check the Product Information section to find applicable Special Diet labels, Values and Certifications for each product.

To read about commonly used terms on our site, see our Glossary.